AFRICA WOMEN CYCLING, THE RISE
AFRICA WOMEN CYCLING, THE RISE
Africa Rising Cycling Center has taken a bold and gigantic step of investing in young African women cyclist from Rwanda, Ethiopia and Eretria, with the aim of creating a professional women cycling Team to compete at the highest level internationally. The success of African rising center with the men’s team is attributed largely to the professional manner in which the center is run coupled with support of International sponsors the Federation and the government of Rwanda. A host of talented riders have come through the ranks to join big pro team with Adrien Niyonshuti the most prominent athlete riding on the UCI world pro Team, Team Dimension Data. With a proven track record of having successfully birthday and natured cycling in Rwanda it is only a matter of time before we see African Women on the pro circuits in Europe, Asia and the USA, courtesy of the ARCC women’s program.
However the path to success for women cycling is littered with hurdles that have dogged women not only in sports but also in the social, corporate and political world. Women world over, continue to face division and discrimination in sport, they still struggle for the recognition their male counterpart take for granted. The Patriarchal African society is profoundly biased against women taking up roles in public life. However resilient women continue to agitate for their voice to be heard, and as a result, we have witnessed an upsurge in the number of women in political leadership, corporate world, in education and a myriad of other leading roles in society.
There is a huge gender disparity when it comes to sports, and more so in Africa, this is due to various factors, Discrimination, gender stereotyping, low priority for women's sports, conflict with cultural and religious beliefs, house hold and family responsibility, lower socio-economic status which dictates that women place a priority to employment as oppose to engaging in sports, a lack of equal opportunities in sport that allow women participation, education and funding. Women have had to overcome the perception that they are weak and are physiological not built for the rigours of sports activities, and that engaging in sports pose a risk to their reproductive health. Women are continual proving the pundits wrong and have achieved numerous phenomenal feats, but most of their achievements, however, are either not recognised or are quickly forgotten.
Sports can provide alternative careers pathways opportunities for women as opposed to traditional roles assigned to them, not only can they be athlete, but can also venture into sports management, sports medicine and coaching. However, these roles require formal education in their respective disciplines such as sports sciences; sports administration and management, once armed with the relevant qualification women will be in the position to manage both women and men's sports. It has been demonstrated that men and women make equally good leaders, in spite of this fact, women are grossly underrepresented in the position of decision making, coaching and employment in sports, it is the men that are in the driving seat of major sports institutions when it comes down to important decision making. This result in the implementation of policies that do not address inequitable distribution of resources, wages and price money for sports women.
Women's sports lack media coverage, this is a great handicap when seeking sponsorship for women's sports teams and events. Sponsors and partners count on the teams' visibility to promote their goods and services, teams need to deliver on this in order to continue attracting and maintaining Sponsors. Without significant media exposure, Sponsors shy away from women's sports as it does not guarantee ROI. There is a need for sensitization and training programmes that highlight the gender imbalance, formulating of polices and programmes that promote gender equality in all government and non government institutionsIt is with great optimism that the African cycling center will not only revolutionize the African cycling scene forever, but its success will go a long way to the empowering of women in all walks of life in Rwanda and beyond.
